COMING SOON: 2024 AGENDA
View last year's agenda below for insight on what to expect
LAST YEAR'S AGENDA
TUESDAY, DECEMBER 5
11:15 AM
Luncheon
12:15 PM
Welcome & Opening Remarks
- Kim Damron, President, Sports Properties, LEARFIELD
- Abraham Madkour, Publisher & Executive Editor, Sports Business Journal
12:30 PM
TOP of the AGENDA: Group of 5 Commissioners Address the Transformation of Intercollegiate Athletics and the Challenges and Opportunities Faced
- Keith Gill, Commissioner, Sun Belt Conference
- Judy MacLeod, Commissioner, C-USA
- Gloria Nevarez, Commissioner, Mountain West Conference
- Jon Steinbrecher, Commissioner, Mid-American Conference
Moderator:
- Ben Portnoy, Staff Writer, Sports Business Journal
1:10 PM
N.I.L.: Challenges; Opportunities and Where We See It Going
- Ross Bjork, Director of Athletics, Texas A&M University
- Greg Byrne, Director of Athletics, University of Alabama
- Pat Chun, Director of Athletics, Washington State University
- Heather Lyke, Director of Athletics, University of Pittsburgh
Moderator:
- Bill Carter, NIL Consulting & Education, Student-Athlete Insights
1:50 PM
Student Athlete Mental Health: Why it Matters and How We Can Help Balance Mental Wellness and Athletic Excellence
- Dr. Christopher Bader, Associate Athletic Director for Mental Health & Performance | ADID, University of Arkansas
- Dr. Dylan Firsick, Assistant Athletic Director of Mental Health & Performance, University of Georgia
- Dr. Aaron Goodson, Director of Mental Health and Performance, Duke University
- Dr. David Lacocque, Director of Mental Health & Sport Psychology, Athletics, University of Wisconsin
- Dr. Kelli Moran-Miller, Director of Sport Psychology for Athletics, Clinical Professor, Stanford University
Moderator:
- Samantha K. Huge, Executive Vice President, Collegiate Athletics, RealResponse
2:30 PM
Break
2:50 PM
President’s Perspective: One-on-One with Jere Morehead, President, University of Georgia
Moderator:
- Abraham Madkour, Publisher & Executive Editor, Sports Business Journal
3:20 PM
Protecting Yourself from a Sports Wagering Scandal: What You Need to Know and What You Need to Do
- Joe Castiglione, Director of Athletics, University of Oklahoma
- Erick Harper, Director of Athletics, University of Nevada, Las Vegas
- Jamie Pollard, Director of Athletics, Iowa State University
- Dan Trolaro, Vice President of Prevention - US, EPIC Risk Management
Moderator:
- John Ourand, Staff Writer, Sports Business Journal
3:50 PM
Closing Remarks
3:55 PM
Sessions Conclude
WEDNESDAY, DECEMBER 6
7:30 AM
Breakfast hosted by Stats Perform
8:15 AM
Opening Remarks
- Abraham Madkour, Publisher & Executive Editor, Sports Business Journal
8:25 AM
Featured Interview
- Steve Hatchell, President & CEO, National Football Foundation
- NFL Legend Ronnie Lott
Moderator:
- Abraham Madkour, Publisher & Executive Editor, Sports Business Journal
8:45 AM
What Keeps You Up at Night? The Student Athlete Perspective
- DeWayne Carter, Defensive Tackle, Duke University
- Clara Vulpisi, Recent graduate and former Water Polo player, University of the Pacific
- Morgyn Wynne, former Softball player, NCAA DI SAAC Vice Chair, Oklahoma State University
Moderator:
- Rodney Anderson, Manager, NIL Business Development, LEARFIELD / Sooner Sports Properties (Former Student Athlete – Oklahoma Football Player)
9:15 AM
One-on-One with NCAA President Charlie Baker
- Abraham Madkour, Publisher & Executive Editor, Sports Business Journal
9:45 AM
What Does “Student Athletes as Employees” Really Mean? How Does it Work? And How Does It Impact the Intercollegiate Athletics Model?
- Makola Abdullah, President, Virginia State University
- Jen Heppel, Commissioner, Patriot League
- Jacqie McWilliams, Commissioner, Central Intercollegiate Athletic Association
- Steve Olson, Partner, O'Melveny & Myers LLP
- Scott Stricklin, Director of Athletics, University of Florida
Moderator:
- Patti Phillips, CEO, Women Leaders in Sports
10:25 AM
Break
10:45 AM
Power 5 Commissioners: Addressing Issues of the Day from Realignment and Expansion and N.I.L. Legislation; to Closing the Revenue Gap and Brokering Innovative Media Deals
- Jim Phillips, Commissioner, Atlantic Coast Conference
- Greg Sankey, Commissioner, Southeastern Conference
- Brett Yormark, Commissioner, Big 12 Conference
Moderator:
- Ben Portnoy, Staff Writer, Sports Business Journal
11:25 AM
Headlines of the Day: Industry Issues You Need to be Watching
- Wes Day, Partner & Chief Strategy Officer, Teall Capital Partners
- Cory Moss, President, Brand Management & Marketing, LEARFIELD
- Desiree Reed-Francois, Director of Athletics, University of Missouri
- Adam Rossbach, President, TFL
Moderator:
- Austin Karp, Managing Editor/Digital, Sports Business Journal
12:05 PM
Luncheon
1:30 PM
Business Building with Collegiate Athletic Directors, a Featured Interview with Gerry Cardinale, Founder & Managing Partner, RedBird Capital Partners
Moderator:
- John Ourand, Staff Writer, Sports Business Journal
2:00 PM
President’s Perspective: One-on-One with Linda Livingstone, President, Baylor University
Moderator:
- Abraham Madkour, Publisher & Executive Editor, Sports Business Journal
2:30 PM
Controlling Your Future While Maximizing Revenue from Your Venue: Spotlight on Snapdragon Stadium
- J.D. Wicker, Director of Athletics, San Diego State University
- Adam Millar, General Manager | Snapdragon Stadium, Oak View Group
Moderator:
- Austin Karp, Managing Editor/Digital, Sports Business Journal
3:00 PM
Break
3:20 PM
What You Need to Know about Monetizing Content in a Changing Landscape
- Joe DaCosta, Head of College Sports, WSC Sports
- Grant Jones, SVP & Head of Content, LEARFIELD
- Kerry Kenny, COO, Big Ten Conference
- Rebecca Latacz, Chief Marketing Officer, ZIPS Car Wash
- Francois McGillicuddy, President, Big Ten Network
- Jack Swarbrick, Director of Athletics, University of Notre Dame
Moderator:
- John Ourand, Staff Writer, Sports Business Journal
4:00 PM
The Battle for Competitive Advantage: Outside the Box Ideas and Programs that Move the Needle, Drive Incremental Revenue, and Raise Brand Awareness
4:00PM – 4:10PM Case Study 1: Graham Neff, Director of Athletics, Clemson University
4:10PM – 4:20PM Case Study 2: Beth Goetz, Henry B. and Patricia B. Tippie Director of Athletics Chair, University of Iowa
4:20PM – 4:30PM Case Study 3: Mario Moccia, Director of Athletics, New Mexico State University
4:30PM – 5:00PM Round table Discussion
Moderator:
- Matt Fortuna, Founder, The Inside Zone with Matt Fortuna
5:00 PM
WWE Presents Campus Rush
- Tank Ledger, WWE Superstar, WWE
- Kiyah Saint, WWE Superstar, WWE
Moderator:
- Samantha Irvin, Ring Announcer, WWE
5:20 PM
Closing Remarks
5:30 PM